Having a blog is important either if you ran a small or a big business because it gives us the opportunity to increase your visibility.
- Thanks to your articles you can attract potential clients and have more leads
- Blog analytics can help you better define your audience and can help you track comments, likes, shares and popular topics.
- You can create specific content according to the type of product or service you offer
- You can share specific informations they usually look for by creating a FAQs
- You can develop customer loyalty so that people see yourself as an industry expert.
- You can develop a community where you can interact with them.
- A blog has keywords and links that can help you increasing traffic to your website.
- It enforces your company. It is a place where you can show the brand personality and show people what your brand values and missions are.
Do you know any other advantages?
Please, comment below