Social listening


Social listening
is the process of monitoring all social media channels, tracking, analyzing mentions of your brand, your products and your competitors. 

It is very powerful because with social media you can now reach people from all over the world with the power of one to one relationship and the opportunity to become available from one to many. 

According to Google, 80% of customers decide to purchase an order after a proper research on social media platforms.

This is why is so important monitoring and analyzing your social media research and finding out consumers product’s opinion.

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Many are the benefits of social listening such as: 

  • it helps you find leads
  • it helps you measure the performance 
  • it manages the reputation
  • you can identify your fans and influencers
  • you can discover new business opportunity or products ideas
  • you can learn from your competitors


Here are some of the social media monitoring tools you can use: 

  • Hubspot
  • TweetDeck
  • Hootsuit
  • Social Mention
  • Sumall

Other important social media monitoring tools are the ones that track the reputation of a brand which is essential to stay in the market.

So social listening gives you the opportunity to reach the right people at the right time and with the right content. 


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