Social listening is the process of monitoring all social media channels, tracking, analyzing mentions of your brand, your products and your competitors.
It is very powerful because with social media you can now reach people from all over the world with the power of one to one relationship and the opportunity to become available from one to many.
According to Google, 80% of customers decide to purchase an order after a proper research on social media platforms.
This is why is so important monitoring and analyzing your social media research and finding out consumers product’s opinion.
Many are the benefits of social listening such as:
Here are some of the social media monitoring tools you can use:
Other important social media monitoring tools are the ones that track the reputation of a brand which is essential to stay in the market.
So social listening gives you the opportunity to reach the right people at the right time and with the right content.